About the Show

To kick things off, Steve spends a few minutes describing his response to an inquiry he recently received about “why training programs tend to fail”.  Listen in as Steve describes the specific things your organization can do before, during and after the training program in order to mitigate risks and gain the most from your investment of time and money.

Also, Steve’s guest this episode is Phil Bush, Director of MavRen Sales and Marketing, spent 15 years focusing on Sales Enablement. He developed strategies around Sales Process, including Sales Process Definition, Territory Planning, Account Execution Planning™, Sales Coaching, Sales Team Coordination, and Partner Execution, for Divisions of IBM, Oracle, Infor, and other Large & Small companies.

Phil has worked with a variety of Start-up organizations through Georgia Tech’s Advanced Technology Development Center (ATDC). The focus has always been to drive revenue for different parts of the organizations.

Connect with Phil on LinkedIn and Twitter.

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About your host

Steve Maul is the founder and managing principal at The Semantics Group. He brings nearly 40 years of successful marketing, sales, performance improvement and management experience to the clients with whom he works. Having a career in direct and channel sales, sales management, marketing, finance and as an executive in companies both large and small, Steve grasps quickly the challenges faced by his clients and works to clear the hurdles that prevent revenue growth and predictability. His passion is not only helping his clients GET customers, but also ensuring that they can deliver the expected value so those customers will establish loyalty and repeat buying. Steve has authored dozens of performance improvement programs for sales, marketing, consulting and customer service professionals and worked extensively with world-class companies such as SAS Institute, CenturyLink, Cisco, FinListics, Fiserv, Mansfield Energy, Oracle, SAP, and others.

Follow The Semantics Group on Twitter and Steve Maul on Twitter and LinkedIn.

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Episode Transcript

Pending transcription - check back soon.